Alex Postelnicu
Systems designer, creative, architect, technologist, entrepreneur focused on high-caliber execution, operational efficiency, intuitive design and outstanding outcomes across digital and physical realms.
Alex is a catalyst for creative solutions and a deep thinker who thrives on mastering the intricate dynamics at the heart of pioneering businesses. Through strategic systems thinking and cross-functional leadership, he empowers teams to achieve tactical, technical, and creative mastery. He leverages his expertise in human-centered design principles and multimodal leadership to architect virtuous systems, harmonizing design, technology, and operations.
His expertise covers three domains:
• Branded Experience Design and Development
• Creative Tech, UX/UI, VFX, Visual Design
• Operational and Spatial Logistics, Architecture
Alex is a partner at a brand design studio focused on visual and consumer experiences. He's a frequent collaborator on prestigious and time critical spatial and logistical operations. He also consults globally as a technical creative director and has held leadership position at international consulting and design firms.
Notable projects include developing a globally adaptable operational blueprint for ride hailing recruitment centers, enhancing the member experience at fitness clubs through operational and UX touchpoints, and reimagining the global merchandising blueprint for a consumer audio brand. Alex has optimized national retail store messaging and operational frameworks for a telecommunications giant, provided ground-up design operations and merchandising consulting for luxury retail, and managed spatial logistics for an airline's b2b experience. His creative direction, business development, and spatial planning have been pivotal for a platform and social brand b2b/c tentpole event.
He's architected digital and physical product development for a holistic dtc health brand, developed custom software for a museum's lobby experience and xr exhibit, pioneered gesture-based UI/UX design for a global beauty brand, and alongside his advisory role on strategy and community for a city wide technology festival, he's contributed to patents for spatial interaction and user interfaces.